5 Steps to the perfect brand

Brand design is one of our many skills at Creativeminds, we are going to share a few tips (5 to be exact) on how we can guide you on the path to creating a perfect brand.

STEP ONE:

DEFINE YOUR MISSION

Every company needs a clear defined mission that will inspire an ongoing need for your services. Spend time developing your goals and aspirations for the company- this will help to create your brand identity.

STEP TWO:

TARGET AUDIENCE

What is your target demographic? Every element of your brand and marketing success depends on accurately targeting an audience from the outset.

STEP THREE:

YOUR BRANDS PERSONALITY

It’s easy to make the mistake of researching successful companies in the same field and attempting to replicate their visual characteristics. Identify how your company is different from your competitors and build on this. Don’t get lost in the crowd!

STEP FOUR:

BE VERSATILE

When it comes to creating your logo it’s vital that you consider all the possible mediums your logo will be displayed on! A colourful brand that looks nice on a screen may not look so appealing printed black and white on a letterhead. Consider all likely options when choosing colour, font and imagery. Remember you need to portray your companies values at all times.

STEP FIVE:

BE ACCESSIBLE

Building a website and engaging in social media platforms is vital to brand growth. You need to be accessible to your audience and ensure that all utilized platforms are aesthetically consistent with your brand.

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